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Ben Samaroo, the CEO, and co-founder of WonderFi Technologies Inc is on a mission to empower people worldwide. By giving generations access to cryptocurrency in a simple, smart way, Canada’s TSX powerhouse is here to provide you with the freedom to move with the times – in the most secure way possible.
When you look at history and how innovative we have become this century, you will see how limitless our potential can be. From cyber and artificial intelligence to the metaverse and its digital realm packed with endless vast opportunities, who could have imagined that our world would be where it is today?
There may be several digital investment trends to keep your eye on right now, but cryptocurrency is perhaps the most strikingly impressive.
While some have been reading the headlines and discussing terms like; Bitcoin, Dogecoin, Ethereum, and NFTs, others are busy at work becoming part of this ever-evolving digital revolution – grabbing new financial opportunities as quickly as they come.
And thanks to this explosion of digital decentralization, more and more people are starting to see the need for viable financial alternatives. And that’s exactly what crypto offers – a secure, decentralized form of banking that takes governments and banks out of the equation.
However, the Web3 world can be daunting for anyone stepping into the ring for the first time. Still, WonderFi, Canada’s leading crypto company, is on a mission to create better access to compliant crypto
“We are focused on breaking the barriers by making things simple for people to start to get some exposure in this space,” explains co-founder and CEO Ben Samaroo. “It is so important to create opportunities for people to step into the future of finance so they can not only make money but have the choice and freedom to do so.”
After falling in love with the idea of Ethereum as a growing venture in 2016, the former CCO of Galaxy Digital Canada, Ben Samaroo, decided to step further into the future of finance for good. And thanks to his hard work and team-leading determination, the only crypto company on the TSX (Toronto Stock Exchange) in Canada has now become the beacon of hope for anyone who firmly believes that DeFi is the way forward.
To help viewers interested in the space, WonderFi recently completed multiple acquisitions in the Canadian crypto scene. This includes owning Bitbuy, the first licensed crypto marketplace in Canada, and Coinberry, the first licensed crypto dealer. Both, of which, are top-tier cryptocurrency platforms for investors and anyone looking to buy and sell crypto confidently.
Significant platforms like this are changing the financial game as it allows crypto enthusiasts to accomplish lending and borrowing, earning interest to buying and selling assets directly from peer to peer. And with just a click of a button, the future of finance has never looked more compelling as users can own and control assets on their terms – without an intermediary.
“For us, it comes back to providing access to people who want to access crypto in a safe and secure way,” says Samaroo. “We do this throughout our trading platforms, making it easier for people to safely buy through Bitbuy and Coinberry.” This process also enables investors to access a regulated, compliant investment, whether retail or institutional.
However, before WonderFi could disrupt the financial industry for good, the company faced the challenge of creating easy access for all.
“Right now, we’re at a stage where less than 1% of people in the world are holding crypto and even less are accessing DeFi,” shares Samaroo. “With little exposure, we are running the risk of this exciting transformational technology only getting used by another 1% – the crypto experts, traders, engineers, and anyone outside the mainstream audience.”
Another big pain point for users is that to access DeFi they have to go “to 1000 different places and manage multiple wallets.” Not only does this increase anxiety over learning often complex methods and terminology, but it also heightens the significant risk for users at any level. So, by creating a single platform like WonderFi, Samaroo believes he has the solution.
“Here at WonderFi, we have created one platform where average users can access everything they need under one roof,” explains Samaroo. “All you need to do is connect all of your wallets and then plug them into different protocols and assets to access it all in one place.”
When it comes to dealing with risks, this industry is still very much under construction. As fast as cryptocurrency rose in popularity and success in trading, it has rapidly seen a decline in the market due to a growing number of scams and hackers in the system. Large portions of the market have begun to deteriorate, leaving novice investors with significant losses and unanswered questions.
But like most stock investments, the inflated buying and selling process can only be supported for so long before interest wanes and prices plummet. It’s normal. So, don’t get too caught up in getting to the peaks; be mentally prepared for the valleys to come.
“Hacking and scams are happening on experimental and newer protocols within DeFi. This down market is part of a volatile and growing asset class,” says Samaroo. “With these bear markets, it is a great time to focus and build your staying power to move past this regardless of the market’s conditions. This is something that we pride ourselves on.”
To eliminate any risk, the company WonderFi has strict protocols for regulating its innovative systems. And by curating this experience for people using the app, they aim to steer users away from these experimental technologies that are making bad headlines in the press.
Instead, Ben Samaroo and his passionate team of engineers, investors, and technology professionals guide users towards WonderFi – a tested, audited platform with reliable protocols that provide access to decentralized banking and all of these core functions that people are getting excited about.
In other words, they are making it safe for people to return to the industry for good.
Backed by the biggest names in finance, social media, and investing, from Kevin O’Leary and Sam Bankman-Fried to Generation Z star Josh Richards, it’s no wonder the future of the only one-stop-shop for cryptocurrency is skyrocketing to the top.
“I am proud to say that we are the first platform to make it easy for the hundreds and millions of people who want to use crypto on a compliant basis,” shares strategic investor Kevin O’Leary. “It’s this intersection of social media and finance that will take us further into the financial now.”
Other principal promotional backers and partners include Kyle Lowry, the Toronto Raptors NBA star, and Scottie Barnes, the Toronto Raptors rookie of the year.
So, if you are a crypto user or viewer dying to find a safe, secure, and work-smart platform, allow WonderFi to take you there.
After all, digital decentralization is just the beginning. The real inclusive world will follow. For more information, visit www.wonder.fi.
